emetophobia: a persistent, abnormal, and unwarranted fear of vomiting or fear of throwing up despite the reassurance by others that there is no danger.  

what is emetophobia | what causes emetophobia | treatment for emetophobia | emetophobia case histories | client emails | about us | contact

For more information, please call 020 8201 0618 or click here to email  (Initial 30 minute consultation is free)


what is emetophobia

what causes emetophobia

treatment for emetophobia

emetophobia and the norovirus stomach bug

emetophobia case histories

client emails

about us

contact us


David will be holding regular webinars over the next few months. If you will like to take part, please click here




Hi David, I am still buzzing from the seminar! I have never felt so relaxed in an atmosphere, subject of which would normally have me panicking! You and your wife made the whole experience far less daunting than I could've imagined and I could have stayed there all day.

I was amazed to see so many people and immediately got comfort from that. Also knowing that there are varying levels of fear going on is helpful to know. I feel like I already have a bit of a clearer knowledge of how the mind works now and realise how the therapy would help me in overcoming this fear.Thank you!


Here, I outline several case histories of sufferers I have helped. Hopefully they will help you see you are not weird or alone. Indeed there are many hundreds of thousands, if not millions) of fellow silent sufferers out there - and yes, you can be treated! Whenever someone comes to see me for emetophobia treatment, they say something like "I know where it comes from, I was sick when I was ten years old and it scared me so much that I have been terrified of throwing up since then". But normally the root cause was much earlier in life and the conscious mind has either forgotten it or at least the strong emotions experienced at that time. It is rare for someone to fully remember the initial incident. If they had, their conscious mind would have worked it out years ago and would not have left them with the traumatic subconscious feelings now experienced.

In all the case histories below, the client did not have vivid conscious
memories of the incidents. The following information was revealed under hypnosis:

Case History 1:
A.M. was afraid of flying, travelling on public transport and eating in public. Whilst in hypnosis, the following was revealed: She was around 6 years old on a day trip with her primary school. They were visiting a funfair and decided to go on a fast and twisty ride. The motion of the ride made her feel dizzy and she was violently sick in front of everybody. Her emotions at that time were not only of discomfort but very strong feelings of acute embarrassment. Her subconscious revealed her deepest fear was to put herself in any situation in the future where she may be sick.

Case History 2:
C.S. had a lifetime dream of being a bridesmaid. Eventually the chance came at the age of 27 when her best friend announced she was getting married and she wanted her as a bridesmaid. Was she pleased? No - absolutely terrified - "what if I am at the front of the church and I feel sick and I have to run past all those people, be sick on the floor and ruin the day for everybody!".

In hypnosis, the following information was revealed: She was around 3 years old lying on the settee. She didn't feel too well but her parents were going out to dinner and her grandmother was there to look after her. Her mother picked her up to give her a goodnight cuddle and she was sick down her dress. Her mother was fine about it and said she would go and change, but her father got very angry and started shouting at her mother that they would be late and that the evening would be ruined. Even as a very young child she felt the tension within this scene - her father was angry, the evening was ruined and she felt incredibly guilty about being the cause of this hostility. In adulthood, as well as suffering from emetophobia (people get really mad at you if you throw up), she became a 'people pleaser' avoiding conflict situations wherever possible. She was a perfectionist and did whatever she could for those around her to ensure they never got cross with her.

Case History 3:
T.A. was terrified with the thought of being sick. She had gone to the most extreme lengths for as long as she could remember to avoid being sick. She would never eat out, even at a friend's house. She didn't drink, eat chicken, 'foreign' food and would clean her house obsessively.

Whilst in hypnosis, the following came up: She was sitting on the floor in her bedroom at the age of two years old. She had drunk a bottle of Ribena juice drink rather quickly followed by some biscuits. She threw up violently, producing red coloured vomit and shouted for her mother. Upon entering the room, her mother screamed in shock thinking that the child was coughing up blood. The panic that followed traumatised the young child so much that even as an adult, the thought of being sick fills her with terror.

Case History 4:
G.V. had a general fear of illness. She showed hypochondriac tendencies and was restricting her life with rituals to avoid getting ill. She travelled on trains with difficulty having to look at each and every passenger in turn to see if she thought they were ill and if there was a chance she could catch whatever they had.

Hypnosis revealed the following: She was 3 years old on a boat trip with her family. The sea was rough and she felt queasy. Her uncle, a large, gentle and calm gentleman picked her up and held her over the side. She was sick and felt OK about it until the uncle started shouting the mother's name in a loud  panicky voice and also turning her away from himself. "There must be something wrong with me. My uncle never raises his voice, he has turned me away from him...I must be really ill - am I going to die?" The uncle was in fact worried about his suit getting splashed but this point was completely missed by the scared three year old.

Case History 5:
S.B. was a 'people pleaser'. She boasted the fact that she hadn't been sick since the age of eight. Hypnosis revealed her in a scene at the age of two years old and sitting up at the kitchen table. She was sick down her clothes and her mother shouted at her "haven't I got enough to do washing and cleaning without you making more washing for me - you bad girl!"

Hypnosis revealed the above situations but how does Regression Hypnotherapy then go on to successfully treat emetophobia

DAVID SAMSON is a member of the General Hypnotherapy Register (GHR). He holds a Senior Qualification in Hypnotherapy Practice (SQHP) and is accredited by the National Regulatory Register for Hypnotherapy (NRH)

He has appeared on Vanessa's Real Lives (ITV 1 television) discussing unusual phobias.  He has acted as Phobia Advisor to London Talk Radio, LBC Radio, BBC Radio London and BBC Radio 2.  His work with phobias has been featured in The Telegraph, Daily Mail and the Evening Standard and LBC

He has successfully been treating Emetophobia for the past twelve years and on average helping 7 - 8 sufferers each week.

"It is my belief that exposure therapy is too frightening for an emetophobe to undergo and that they should be in full control throughout the sessions"

David Samson Dip Adv Hyp  SQHP

For more information, please call 020 8201 0618 or click here to email
Initial 30 minute consultation is free

General Hypnotherapy Standards Council
General Hypnotherapy Register

All hypnotherapy consultations are carried out in the strictest confidence

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